Why bulendre?

If you ask a Romanian about “bulendre”, they’ll think of bags of old clothes, not a catwalk. Now imagine the same word said as if it were French. It almost becomes a chic brand! You could picture it on a perfume bottle. That gap between meaning and sound is why I chose it. I’m less interested in the illusion around clothes and more in what the data underneath actually shows.

Technical Skills

Project Focus

At some point I realised, to my surprise, that industrial clothing is a very recent chapter in our history. Over time, new technology and the economic pressure to produce more, faster, and cheaper pushed clothing out of the tailor’s hands and into mass-production systems.

Not long ago, it was normal to choose a fabric, go to a tailor, and build a wardrobe over time that truly suited your life. Tailors haven’t disappeared, but the price difference compared to mass-produced clothing means they’re rarely the first long-term option people think of.

I even had a phase where I wanted to make my own clothes, and as I looked into it I kept coming back to the same thought: somewhere along the way, something changed dramatically.

I carry a lot of open questions about fashion today, and my mission here is to slowly uncover what happened in between. Bulendre.org is the place where I try to explore those questions using the data analysis skills I learned through Wawiwa’s program. It’s a practical space for me to apply what I’m learning and to develop, project by project, as a junior data analyst.